I am a Creative Director and Product Design Consultant, co-founder of MADE ABROAD.
I have great interest in the intersection of art, design and technology, and I specialised my work in software, digital transformation, innovation and editorial products with an emphasis on collaboration practices.
I have a large experience working with global brands in different industries, but most importantly, a wide knowledge of design systems, design thinking and how to shape technical and creative solution for digital environments. I believe in richer outcomes with inclusive design and cross-disciplinary teams. I tackle projects with an user-centric approach, always trying to deliver value as quickly as possible and minimising the amount of waste produced in projects.
I often work on cultural projects, as well as participating in social enterprises like Design for 99 or Salon Flux London. I recently launched yourdigitalrights.org, a service for people to exercise GDPR and CCPA rights, because we believe that privacy matters and that exercising your right to privacy should be easy.
I also teach code and Digital practices at London College of Communication (LCC) and The UCL Bartlett Faculty of the Built Environment. I've also published thoughts about art in the past.
To affect the quality of the day, that is the highest of arts.
Henry David Thoreau, Where I Live.
Growth for Knowledge (GfK) / Idean / Red Badger / GOV.UK / London Metal Exchange (LME) / British Gas / EY / Nottingham Contemporary / Informa / University of the Arts / Nalla / Unilever / University for the Creative Arts / Levi Strauss & Co / Museum of Modern Art Castilla y Leon (MUSAC) / RAF / Madeleine Boyd (set and costume designer) / Mira Loew (Photographer) / Alfonso Borragan (Artist) / Alastair Marriott (Choreographer and Principal Character Artist of The Royal Ballet)
03.2023 – current
GfK (Growth for Knowledge)
06.2020 – 11.2022
Proposition and development of design capabilities that work both at strategic and tactical level of the global enterprise products at GfK. The way this engagement was designed is to show by doing, where coaching was a key part by supporting the setup of lean practices (understand-build-learn & iterate) as well as implementing the Design Thinking process (Discover-Define-Develop-Delivery) to improve delivery.
I hired and led a team of 5 designers to grow the product capabilities as well as own the delivery of the enterprise design system and develop the MVP of a non-commercial contract management system.
Areas of work: Product discovery and user discovery, Design thinking coaching, product development, senior team management, stakeholder management, framework implementation, Design system, UX/UI Design, Prototyping, Usability testing and workshops, hiring and team building.
Your Digital Rights
04.2018 - current
Ideation and market validation of the product. We developed a service to allow users to remove their data from any organisation holding personal data. We build an MVP that allowed us to understand the problem statement and iterate the product to achieve customer needs and the maximum level of transparency on our data management.
Medicines & Healthcare products Regulatory Agency (GOV.UK)
Agency: Red Badger
11.2019 – 06.2020
Discovery and delivery of the medicines information index for the Medicines and Healthcare products Regulatory Agency (MHRA) at GOV.UK. We provided with user research and insights definition. We created workflows that explore inclusivity and accessibility first to provide with an excellent service for patients and industry experts.
Areas of work: Product discovery, Framework implementation, UX/UI Design, GDS standard implementation, Prototyping, Usability testing and workshops.
London Metal Exchange (LME)
Agency: Red Badger
08.2019 – 11.2019
Discovery and concept of the contract management platform of the London Metal Exchange including the definition of a new Pattern library and the adaptation of the existing brand to digital.
Areas of work: Product discovery, pattern library foundations, UX/UI Design, Prototyping, Usability testing and workshops.
08.2018 – 07.2019
Working on the New Generation of Web products onsite for British Gas. We’ve delivered the new web identity product (access account) and meter reads.
Areas of work: Product ideation, UX/UI Design, Interaction design, Prototyping, Design Systems, Usability testing sessions and workshops.
Agency: Red Badger
I developed mobile prototypes (proto.io) and interfaces (Sketch) for User testing sessions based on the wireframes provided by the UX designer while focusing on interactions to support upsetting strategies.
Main tools: Proto.io, Invision, Zeplin, Sketch
Energized Work (EW)
08.2019 – 11.2019
As a product designer, I worked on the re-definition of the business model from implementation team to end to end digital products services offering. My first challenge was to focus on the IA re-structure in order to adapt 10 years of unstructured content (from opinion to white papers and case studies) followed by the use of UI to explore new ways of presenting the services to a wide range of user groups.
Areas of work: Product Ideation, UX/UI Design, Interaction design, Prototyping, Brand implementation, Design Systems, Hacking Front-end (HTML/CSS, Ember.js, React native and WP)
Agency: Open Cultu.re
UX research, concept development and wireframes for RAF museum.
06.2016 – 10.2017
At Nalla, my primary duties are branding implementation, design and support digital projects as well as improve the digital process on bespoke solutions for clients including Waitrose, EY, London & Partners and Informa. Support on digital strategy and goal establishment, to conceptual ideas, pitches, managing technical resources, supervise and lead developers and support project managers in the understanding of the scope of the digital products.
University of the Arts London (UAL)
08.2013 – 05.2016
Lead Designer of the team for Internal and External Communications of the University IT Services. I successfully implemented ways of working to support contributions to the portfolio.
Core duties: Creative Direction, Product Design, team management, UI Design, Brand Guidance.
MBA 2021/22: Digital MBA for Technology Leaders
London College of Communications (UAL)
Course 2019/20 and 2020/21
• ‘Digital Innovation: collaboration practice’ at The Bartlett (UCL)
• MA and BA (Hons) Photojournalism and Documentary Photography (London College of Communications)
• BA Publication & digital media (Middlesex University)
• Short courses on creative coding skills, digital demystification, soft skills and problem solving.
05.2022. "We asked 600 data brokers to delete our personal data, here is what we learned". Speaker at Good Tech. on-line.
01.2021. "Inclusivity by design". Speaker at GfK Insight Summit in 2021 We.Create, Opportunities in a disruptive world. on-line.
04.2021. Speaker Service Design Global Conference 2021, Shaping Tomorrow. Copenhagen, Denmark.
05.2020. Visiting lecturer MAJDJ Photojournalism and Documentary Photography. LCC
03.2020. Visiting lecturer Digital Innovation: collaborative practice, the Bartlett (UCL)
09.2019. "Optout; MDP and ethics in design", Intuit lunch'N Learn, UK
03.2019. Visiting lecturer Digital Innovation: collaborative practice, the Bartlett (UCL)
01.2019. Speaker Getting out there. LCC
05.2018. Visiting lecturer BAJDJ Photojournalism and Documentary Photography. LCC
03.2018. Talent Works. Business and Innovation LCC
02.2018. On Translations Conference. Nottingham Contemporary, UK
01.2018. "UX is not a tech term". Design Lab London, UK
11.2017. Visiting lecturer BA Publication and Digital Media. Middlesex University, UK
10.2017. "UX is not a tech term". Energized Labs, UK
09.2017. Creative lead and mentor at Talent Works. Business and Innovation, LCC
05.2017. Visiting lecturer MA Photojournalism and Documentary Photography. LCC
05.2016. Visiting lecturer MA Photojournalism and Documentary Photography. LCC
04.2011. Palabra y Arte II. Otras ediciones y libros libres. University of Granada, Spain.
2020. Editor and Desgin. "Tunnel", by Gemma Pardo.
2019. Art Direction and Editor. "Kiribati", by Antonio Fiorentino. Fondazione Pastificio Cerere.
2018. Art Direction and Editor. "Marentus". Independent publishing, Alfonso Borragan.
2016. "Nuevos Museos: Diez cambios imprescindibles". Createspace Independent Pub.
2016. Art Direction and Editor. "Possitionings 2012 / 2013 ". Mira Loew.
2014. Art Direction and Editor. "The Book (Salon Flux)". Independent publishing, Salon Flux
2014. Art Direction and Editor. "Things presented to the mind". Independent publishing.
2014. "Eroberunguen". Independent publishing, Eriz Moreno.
2014. Art Direction and Editor. "HEY HEY HEY #8". Espacio Abisal + HEY HEY HEY.
2012. Art Direction and Editor. "HEY HEY HEY". Independent publishing, HEY HEY HEY.