THE UNCONVENTIONAL NARRATIVES

Design Lead

Ipsos
11.2023 – present

Discovery and value proposition for the Product Testing business at Ipsos. As a leader in the Market Research industry, Ipsos is facing challenges with the modernisation that competitors are going in the sector. With our discovery we mapped out the service line and validated 3x propositions to craft the new generation of the Product Testing business.

Areas of work: Product discovery, UX research, senior team management, stakeholder management, prototyping, test & validation.

Design Lead

Telus Health
Agency: Projects by IF
09.2023 – 11.2023

Service exploration and system prototyping of consent solutions within the private healthcare clinic experience, in the context of the Canadian healthcare system.

Product Lead

NYM Technologies
03.2023 – 10.2023

Discovery and product research for new privacy enhanced propositions based on web3 and mixnet technologies.

Areas of work: Product discovery and user discovery, UX research, value proposition, senior team management, stakeholder management, framework implementation, workshop facilitation.

Head of Design (Data Platform)

GfK (Growth for Knowledge)
06.2020 – 11.2022

Proposition and development of design capabilities that work both at strategic and tactical level of the global enterprise products at GfK. The way this engagement was designed is to show by doing, where coaching was a key part by supporting the setup of lean practices (understand-build-learn & iterate) as well as implementing the Design Thinking process (Discover-Define-Develop-Delivery) to improve delivery.
I hired and led a team of 5 designers to grow the product capabilities as well as own the delivery of the enterprise design system and develop the MVP of a non-commercial contract management system.

Areas of work: Product discovery and user discovery, Design thinking coaching, product development, senior team management, stakeholder management, framework implementation, Design system, UX/UI Design, Prototyping, Usability testing and workshops, hiring and team building.

Co-founder & Design Lead

Your Digital Rights
04.2018 - current

Ideation and market validation of the product. We developed a service to allow users to remove their data from any organisation holding personal data. We build an MVP that allowed us to understand the problem statement and iterate the product to achieve customer needs and the maximum level of transparency on our data management.

Senior Product Design Consultant

Medicines & Healthcare products Regulatory Agency (GOV.UK)
Agency: Red Badger
11.2019 – 06.2020

Discovery and delivery of the medicines information index for the Medicines and Healthcare products Regulatory Agency (MHRA) at GOV.UK. We provided with user research and insights definition. We created workflows that explore inclusivity and accessibility first to provide with an excellent service for patients and industry experts.

Areas of work: Product discovery, Framework implementation, UX/UI Design, GDS standard implementation, Prototyping, Usability testing and workshops.

Senior Product Design Consultant

London Metal Exchange (LME)
Agency: Red Badger
08.2019 – 11.2019

Discovery and concept of the contract management platform of the London Metal Exchange including the definition of a new Pattern library and the adaptation of the existing brand to digital.

Areas of work: Product discovery, pattern library foundations, UX/UI Design, Prototyping, Usability testing and workshops.

Senior Product Designer

British Gas
Agency: Idean
08.2018 – 07.2019

Working on the New Generation of Web products onsite for British Gas. We’ve delivered the new web identity product (access account) and meter reads.

Areas of work: Product ideation, UX/UI Design, Interaction design, Prototyping, Design Systems, Usability testing sessions and workshops.

Senior Interaction Designer

Unilever Group
Agency: Red Badger
05.2018

I developed mobile prototypes (proto.io) and interfaces (Sketch) for User testing sessions based on the wireframes provided by the UX designer while focusing on interactions to support upsetting strategies.

Main tools: Proto.io, Invision, Zeplin, Sketch

Senior Product Design

Energized Work (EW)
08.2019 – 11.2019

As a product designer, I worked on the re-definition of the business model from implementation team to end to end digital products services offering. My first challenge was to focus on the IA re-structure in order to adapt 10 years of unstructured content (from opinion to white papers and case studies) followed by the use of UI to explore new ways of presenting the services to a wide range of user groups.

Areas of work: Product Ideation, UX/UI Design, Interaction design, Prototyping, Brand implementation, Design Systems, Hacking Front-end (HTML/CSS, Ember.js, React native and WP)

UX Designer

RAF museum
Agency: Open Cultu.re
11.2017

UX research, concept development and wireframes for RAF museum.

Digital Designer

Nalla
06.2016 – 10.2017

At Nalla, my primary duties are branding implementation, design and support digital projects as well as improve the digital process on bespoke solutions for clients including Waitrose, EY, London & Partners and Informa. Support on digital strategy and goal establishment, to conceptual ideas, pitches, managing technical resources, supervise and lead developers and support project managers in the understanding of the scope of the digital products.

Lead Digital Designer

University of the Arts London (UAL)
08.2013 – 05.2016

Lead Designer of the team for Internal and External Communications of the University IT Services. I successfully implemented ways of working to support contributions to the portfolio.

Core duties: Creative Direction, Product Design, team management, UI Design, Brand Guidance.